Creative Writing
The Ask
Leverage the original client brief to showcase my proficiency in creative writing, demonstrating my ability to execute creative strategies and ideate effectively. Collaborating closely with an Art Director, we engaged in multiple rounds of presentations and feedback with our ACD.
By immersing myself in the creative process, I cultivated empathy and explored diverse approaches toward achieving our objectives. This hands-on experience allowed me to sharpen my skills in creative thinking and developing efficient strategies. Understanding the creative mindset and workflow has equipped me with the ability to provide clear and proficient direction, a skill I continue to refine.
Give Your Best The Best
Our pets are much more than that - pets.
They’re not just cats and dogs. They’re our sons and daughters. Sometimes, we even treat them better than humans. We give them the best because they are the best of us!
And that’s why Wellness Pet exists… because your best, deserves the best.
Encourages Next Gen’s behavior of quality pet care.
Relatability. Everyone believes their pet is the best of the best.
Simplicity in communication through RTBs.
Stunning and hilarious creative illustrations that dances the line between reality and fiction.
Nurture The Play
We can easily say that our pets live the best life EVER. Through their unwavering carefree spirits, they live life better than any of us.
Although we embrace the free-spirited, we find it hard to not worry. Especially over their health and happiness. How is it possible for us to let loose and live carefree? How can we truly experience life at it’s fullest?
With Wellness Pet, we know our pets are receiving what they need and deserve. We know that their wellbeing is taken care of when they are themselves - playful and carefree.
Solves Next Gen’s insecurity of being anxious owners.
Empowerment through encouraging a fulfilling lifestyle.
Elevates the brand as an answer for the wellbeing of both human and pets alike.
Hilarious creative that inspires people to think differently about their life, as well as their pet’s.